And Another Thing

I know I wrote that I wasn’t going to get into specifics, but it is both unconscionable and pathetic for an organization to copy not only site text buzzwords like badass but themes from reviews. I know it is called “sales copy” in the trade, but it is not supposed to literally be copied. The fashionista’s bible Fashiontribes describes itself as, “Insider fashion, lifestyle, pop culture and entertainment scoops from New York City and around the world.” In October, Fashiontribes wrote up the new Blue Blood swag saying, “Skull Hoodies & Pins from Blue Blood Magazine’s Boutique. Blend Warmth & Edginess in a Cute Hoodie. For both a Goth Princess or a Downtown Fashion Expert. You have your cozy side & you’ve got your riot grrl side. Now, the two can happily co-exist as you don one of Blue Blood Magazine’s new Skull Hoodies – at BlueBloodBoutique.com. This hoodie is so soft and warm…” So the lame ripoff company copies not only the original concept and descriptive text, but they also copy the impressions Fashiontribes wrote about. Truly sad on so many levels.