Nothosaur is a fantasy toy brand: platinum silicone, creature-design aesthetics, mythical forms. The kind of toy brand where pup hoods and furry heads pair really well with the offerings. This spring, the brand took that lineup into Pride parades across three countries and I’m loving the photos I’m seeing of this.
The Global Pride Initiative covers 2026 in three stages: Thailand’s Pride Parade in May, France’s Pride Parade on June 27, and the UK Pride Parade. The brand describes the initiative as a long-term commitment rather than a seasonal campaign, and the framing is consistent with how they showed up. A brand taking its own creature-design vocabulary into real-world public spaces is doing something more coherent than a colored-logo season, and it is worth saying so plainly.
That the brand has a fandom footprint to go with this is not incidental. Alla’s Gaze, one of Nothosaur’s products, took Fan Favorite Anime Toy at the 2026 Bazowie Awards earlier this year.
Their pride collection has all the colors you would want to see. They are on Instagram at @nothosaurart and X at @NothosaurToys.
The brand’s pitch is “fantasy is for everyone,” and the 2026 calendar gives that claim some mileage. Three countries, a creature-design parade presence, and a fandom award from this community’s readers are evidence in the same direction.
