The Oldest Digital Profession

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I already wrote about the Japanese cherry blossoms of the deai kei or matchmaking industry in Asia. But don’t think it is only the home of tentacle rape and train frottage where dating site gamemasters are creating fake profiles to lure in the unwary. According to a story on Reuters now, a man is suing popular dating site Match.com alleging that they not only had fake profiles of girls who pretended to be interested in him, but they actually sent an employee out on a sham date with him. I don’t know if the employee decided she actually liked him halfway through or if she just couldn’t go through with the job description, but she apparently admitted during their date that she worked for Match.com. Having employees go on dates with customers doesn’t sound exactly like the date bait fraud being alleged in the suit to me. It sounds like an older and more traditional profession from a much less digital age.

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