Alienware’s new leader is Austin’s favorite college dropout, Michael Dell. According to a press release on the Dell site yesterday, Dell has confirmed their intent to acquire Alienware, the computer gaming system company which brought us all the nifty Star Wars pimped out boxes. The plan is for Alienware to continue to operate as a somewhat independent entity, while enjoying the advantages of Dell’s economies of scale. Dell claims to sell more computer systems than any other company in the world and is number twenty-eight on the Fortune 500. Those cyberpunk day traders among you will find that the NASDAQ symbol for Alienware’s new daddy is pleasingly predictably DELL.

It probably goes without saying that, if I were to purchase an Aurora: Star Wars Edition, it would most likely be the Dark Side version with sexy Darth all over it. Now that I think about it, wouldn’t it have been hot to have Ewan MacGregor be Darth?

Robert Lusk, vice president of sales and marketing for Alienware, has been touting the high end computer manufacturer’s new Star Wars licensing deal in the press this past week. Yes, Star Wars fans, it is true. You can now use the force of your Star Wars Platinum Card to purchase an Alienware desktop machine with lowrider airbrush style Star Wars art on the side, Star Wars desktop graphics and skins, and (as if you didn’t have this already) a membership in the Star Wars fan club. Not that having Ewan MacGregor’s light saber on the side of one’s machine would be anything but a good thing.